Branding Exercises

I love me some sloppy Joes

SloppyGo is a long-term project in development. Essentially it’s a food-truck concept that serves the classic American Sloppy Joe in either ground beef or vegi-beef on a toasted bun. The branding has a nostalgic feel, and was mocked up on a napkin… complete with drink stain and a customer’s testimonial.

Is your brand visionary?

The brand, da Vinsee, evokes the clarity of vision, and genius of Leonardo da Vinci whose areas of interest included invention, painting, sculpting, architecture, science, music, mathematics, engineering, literature, anatomy, geology, astronomy, botany, writing, history, and cartography. He has been variously called the father of paleontology, ichnology, and architecture, and is widely considered one of the greatest painters of all time.

...another good url that might come in handy some day

The brand, WetWave, could be used for a myriad of products. The brand name could also work for a water park, gloss, surfboard wax… the possibilities are endless. For this example I chose Shampoo and Conditioner.

It's shocking, I say!

The brand, LiveVolt, could be used for a myriad of products... a radio station, or podcast, or blog, etc.

Fan Engagement

In very general terms, this is a branding mockup for a venue/fan engagement system that would work in realtime during events. I’d say more, but that would be letting the cat out of the bag.

The whistle is for safety. The recording is for justice.

Concept: WhistleStick is the only safety whistle that records audio after the whistle is blown (15 minute recordings).